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An underperforming landing page can have a profoundly negative impact on your rate of conversions; leading to an underwhelming rate of sales, subscriptions, or whatever is it your business is offering. If you are looking to get your website convert at a much higher level, read on!
Crafting the perfect landing page or web page that has high conversion is not an easy feat. It entails a lot of trial and error. A/B testing (also known as split testing) or Multivariate Testing is the approaches to follow here. We will focus on A/B testing here.
"A/B testing is simply an experiment where multiple variants of a webpage are presented to a user, and the siphoned data is relayed, detailing which variation performed best given an individual's conversion objective". (Crazy Egg)
It's important to note that not every A/B testing software found online will work the same way for your business. The chances are around 50/50 that your audience could end up doing the exact opposite of what you intended to accomplish by implementing this conversion enhancing tactic.
Taking that into consideration, A/B testing still offers an advantage in regards to increasing conversions. You must always keep in mind, that on an individual level, you have no idea of what will work for your audience until you start testing. It's a numbers game. The more test you run, the better you understand your audience.
Before you initiate an A/B test, it is a must that you achieve a comprehensive understanding of the issues plaguing your current landing page(s). Common issues associated with poor performing landing pages include:
The steps involved with the A/B testing process include:
If you're interested in A/B testing but are unsure of where to begin and what to test, you can start with:
Skillsets are developed through experience; and the team at Leadpages has a ton of it. They didn't just learn the secrets to success, pertaining to A/B testing through reading articles, they conducted hundreds of experiments on their own site, and facilitated hundreds of thousands of tests for their customers.
Here are some of the insights they found:
Here is how A/B Testing can benefit your website business.
For more information regarding A/B testing software, or, for inquiries pertaining to other digital marketing services, contact the marketing experts at Grow Digitally for a no obligation, zero-risk growth marketing session today.