Drift

Marketing Teams

Today’s best marketers use Drift to drive their revenue. Here’s how:

• Real-time Engagement - Drift makes it easy for you to connect with people visiting your site so you can answer their questions in real-time, and hence convert and close more deals.
• Playbooks - Drift’s playbooks are pre-packaged templates designed to meet your marketing goals. For any visitor that comes to your website, Drift uses LeadBot to capture their contact information, qualify the lead for you based on the questions that matter to your business, and schedule a meeting – all in seconds.
• Drift Assistants - Drift Assistants help marketers by taking care of the repetitive tasks like tracking and managing email replies, or keeping contact information up to date, thus freeing up your time to focus on demand generation.
  
• Revenue Reporting - This enables your team to analyze what influenced their sale: a marketing campaign or a sales call? As a marketer, you can now talk about how you’ve have influenced revenue, how many dollars you’ve generated, instead of leads!
  
     

  Source: Drift

• Integrations - Drift can fit into your marketing workflows in endless ways. It can easily integrate with the rest of your stack, and improve the way you work by using conversational marketing.

Using Drift for sales teams can help you:

You finally get to deliver a personalized experience to prospects at scale. You get everything you need to capture and convert high-quality leads without all the development work that slows things down. Here’s how:

• Automated Sales Funnel - Drift sales automation software can help you deliver personalized messages on your website when prospects click through your emails. And thus have your prospects advance through your sales funnel in real-time. Further, with the help of the Drift chatbot, you can:
                        - answer common queries in real-time
                         - route qualified leads to the right sales reps
                         - help the lead book a meeting if the sales rep is unavailable
  
  
• Smart Alerts - Drift uses data enrichment to identify your important ABM targets and alert you as soon as they’re live on your website. You can also get alerts as soon as prospects open or click an email, so you can jump in and engage in real time.
• Drift Assistants - Drift Assistants for sales give reps everything they need to deliver a personalized experience, including context for every meeting and notifications for follow-ups, so you can have better conversations with potential customers.

Drift’s ABM software helps you start conversations in real-time with your highest-valued accounts, by instantly notifying your sales reps the moment they visit your website. 

Take a look at how it works:

In addition to this, Drift ABM offers the following benefits:

• You can get a full company profile information the moment a lead lands on your site.
• Drift Company & Enterprise customers can see a new Accounts dashboard in their Drift, where you manage your target accounts. Sync accounts with Salesforce or add them manually, and Drift will keep track of designated account owners and route them appropriately.
• You can know exactly how your ABM efforts affect your win rate. Drift ABM enables reporting for every account that visits your website, every conversation that occurs with a VIP account, every meeting booked, and every opportunity won.
• Anyone visiting your website can have a direct line to their sales rep.