- Solutions For
- Grow Digitally
Why is website redesign necessary?
Let your website stagnate for too long and not only will your organization look out-of-date, search engines will most likely rank you lower, your visitors will start getting bored and will start reducing engagement and over time, it will be, to the point where you the effectiveness will reduce to being minimal.
Your website is like a smartphone. With all of the rapid advancements in technology in this digital age, you need to upgrade your phone every two years. The same holds true for your website, and you should expect to redesign it every 18 to 24 months.
Yes, you read that right - redesign your website every 18 to 24 months to ensure engagement of your future and current clients.
With growth-drive websites, redesign is not a year-long horror project with an inflated budget. Rather it’s a quick and agile project that continuously optimizes itself to bring better results.
How much does a Growth Driven Website cost?
Asking this question is like asking what a house will cost. How many bedrooms the house will have? What size of build? One story or two? Company websites are complex, and made more so when things like online sales, filtering, unique functionality and other features are involved. So, while there’s no simple way of knowing what you might pay until the project is scoped in detail, we can tell you that there’s a difference between what you’ll pay for a “traditional” website build and a growth-drive design (GDD) website build and that GDD launch pad website costs less than the traditional website build and generates much more ROI.
The ROI comes in three forms:
The cost of a GDD project will depend on two things:
How do I prioritise what to have in the launch pad?
The simplest way to do this is to start with the 80/20 rule and identify the 20% of the items that will produce 80% of the impact on the site. Then, separate the list into "must have" versus "nice to have" items. Anything on the "must have" list will go into the launch pad site.
Are you stuck with a website that is not generating revenue? Are you stuck with a clunky website and dreading a large redesign project? Book a time slot convenient to you below and we can discuss how growth driven websites can get the results you are after.