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Can marketing automation fail?
Yes, particularly when marketers do not follow appropriate strategies.
A notion often followed is that of buying lists of generic contacts to nurture with marketing automation. This spammy tactic produces incredibly low ROI. It costs you to buy the lists, creates low engagement, and also hurts your IP address reputation, thus lowering your email deliverability rates.
Effective targeting, understanding and researching your target accounts and leads and tailoring your message to what they are interested in first is critical for engagement and marketing automation success. Using automation for contacts and leads within target accounts who have shown interest is important for the success of your marketing automation initiative.
How do I know if I need marketing automation? Where will I use marketing automation?
Above are some of the scenarios where you should leverage marketing automation.
A few questions to ask yourself to identify your marketing automation readiness are:
If yes, these are signs that marketing automation could work for your business. If answer to any of the questions is a ‘no’ then Grow Digitally can help you to get ready for it so you can be successful in your goals.
What does “bad” or “good” marketing automation look like?
What will be the best marketing automation solution for my business?
While choosing a marketing automation solution, it’s best to not focus on the individual features but on the business results and the long term partnership.
Grow Digitally can partner with you to get you the best combination of tools for your business needs, implement them as well as optionally strategise and run your campaigns.
Let’s discuss how marketing automation can help you automate the repetitive, mechanical aspects of your conversion funnel, focus on the creative and the strategic aspects, and grow better.