Harness the power of technology, processes and content to improve sales productivity and drive revenues.
Sales enablement is the technology, processes and content that empower sales teams to sell efficiently, effectively and at a higher velocity.
You have a great sales team. What can make them better? You can help them to get more productive by saving them the time they spend on tedious or repetitive tasks
Source: Qvidian via HubSpot
For example, let's say your sales person sends a certain set of emails to a prospect after they have had their connect or exploratory calls. These mails need to be sent in some order, in a few days' gap. It requires the sales person to remember which mails have gone out, and which is the next one to be sent, and then proceed to send it. It's a time taking and repetitive task. These mails have to be sent to each of their prospects too, and that can quickly eat into their real selling time.
Instead, they can use an efficient sales tool that has an email sequencing feature. The sales person can set up the sequence and run it automatically for all their prospects with an ability to customise each email as they wish. They save time while the leads are followed up automatically. The freed up time can be spent on new prospects. More productivity, isn't it? And eventually, more revenue.
That's an example of sales enablement for you. You use technology, standardise processes, bring in reporting and create content that the sales team needs, so that they can focus on what they do best: have great sales conversations and close.
